GetLIVIN is a lifestyle experience brand that has one mission: to redefine how you live. The team behind GetLIVIN aims to inspire others to live a life of passion, health and positivity. From skydiving and farm-to-table dinners, spin sessions to kayak trips, GetLIVIN unites people and promotes a healthier, active lifestyle. We worked with the founder of GetLIVIN, Joe O’Connor, and his team, to develop an engaging and adventurous website for the brand, with some on-location photography to go along with it.
The GetLIVIN Experience
To get ourselves acquainted with the a full GetLIVIN Experience, we tagged along with the lululemon Ambassadors as they partook in the GetLIVIN Central New York Experience. The experience began with some High Intensity Training (HIT) at a local crossfit gym and HIT studio. After their workout, the crew headed out for a little adventure – sky diving over some beautiful Upstate New York scenery. The day concluded with some goal-setting discussions and reflecting over a healthy meal.
Our role was to capture the day’s events and visually tell the story of how a GetLIVIN experience works, from start to finish. We provided on-site videography and photography services from the HIT session and skydiving, to the dinner and wrap-up. While gathering footage and photography, we interviewed the Ambassadors to capture their feelings and thoughts during the Experience. Although we didn’t jump out of a plane that day, we walked away just as motivated and inspired.
The goal of the site was to convey the GetLIVIN spirit, which manifests itself in a few different ways, including the Experiences, the Speaker Series, Ambassadorship, and the soon-to-be podcast. Prominently placed on the front page are 5 pillars, which represent the GetLIVIN way. Since the team at GetLIVIN utilize Instagram as a way to reach their audience, we integrated their live Instagram content directly into the home page.
What they said
“Working with The Lab has been amazing. I knew from our first meeting that they were the right fit to create the GetLIVIN website; their energy, creativity and overall understanding of the brand was spot on and exactly what I was looking for. The best thing about working with The Lab Creative is that not only do they do high quality and professional web and design work, but they’re also awesome people. What started as a business relationship has turned into a great friendship and I look forward to continuing to work together in the future.”Joe, Founder