A person holds a compass with a green colored compass rose

CG Capital

With a different approach to wealth and financial management focused on lifestyle goals and stories, CG Capital (formerly CoughlinGiambrone) was in need of a partner to guide their team through a thoughtful rebrand process.


CG Capital Primary logo lockup

Putting the ‘Fun’ in Your Funds

A unique approach to financial management calls for a similarly unique visual identity that stands out amongst the wealth management firms of yesteryear. Looking to distance their brand from traditional firms that focused specifically on “are you saving enough for retirement?”, the team at CG Capital engaged our studio for a fresh new look and aligned with their ethos of planning for the future, while embracing the joy of the present. Trading gothic lettering and number crunchers for a fresh identity with vibrant colors and a focus on exploration, this firm emerged as a leader in financial life management.

An informative graphic demonstrating the convergence between financial strategy and complex life choices with


Our studio would like to thank Dennis Coughlin and Christopher Giambrone for their partnership on this project.

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