Neon lips glowing against a moss wall at XO Taco

XO Taco

Tacos and tequila never looked so good as they do under some neon red lips and a lush mossy wall. XO Taco serves up a unique experiential dining space with a variety of craft cocktails and funky flavors.


XO Taco stacked logo

A Delicious New Design

Having previously worked with this team of restaur-entrepreneurs (it’s a mouthful), our studio was called in to light this brand up with logo design, pattern design, environmental and surface design, and a fresh website with some crafty features.

Business Hours at a Glance

With all of the craveable content on XO’s Instagram, we figured it’d be easier to embed that stream right in the header of the website for a constant feed of fresh images updating in real-time. Aside from the listing of menu items and cocktail listing, we wanted to make it easy for the team to manage their business hours. No more forgetting to change the hours during a holiday. “Open” in bright neon, the moment they open the doors, and “Closed” as soon as they turn out the lights. These dynamic dining hours update automatically to let customers know when the team is slinging that salsa.

XO Taco's responsive website showing the Instagram feed header
XO Taco's responsive website showing the menu options
XO Taco's responsive website showing the dynamic restaurant hours footer
XO Taco's responsive website showing the Brunch menu
XO Taco's responsive website showing the dynamic employment application

"The Lab Creative is great to work with! They are creative problem solvers, and have great taste in design."

Eric Hinman Partner, XO Taco


Our studio would like to thank Eric Hinman, Chris Bily, Jeff Knauss, Matt Gardner, and Danielle Larkin from XO Taco for their partnership on this project.

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