A New Concept Slithers into Syracuse
Reinventing the craft cocktail scene in Syracuse’s Tipperary Hill neighborhood is no small task. But new generations bring new ideas, fresh visions for the community, and interesting ways to create new experiences.
Our studio was tasked with leading brand identity development, visual design, and website design and development for this exciting new establishment in the city’s famed Westside neighborhood. The ownership group envisioned a dark and moody brand – one that paid homage to the property’s historical roots, while playfully utilizing biblical elements for a rich storytelling experience.
Crafting a Seamless, Responsive, Accessible Experience
With the launch of this new cocktail concept, our team was able to design and develop a sophisticated web presence reflective of Emerald Cocktail Kitchen’s upscale, unique, and welcoming culture. A core focus of the ownership group was inclusivity and accessibility. Our studio wanted to make sure that this new website was designed thinking about ADA compliance, just as much as thinking of elegance. Dining and cocktail menus are easy to filter by dietary restriction or preference, making sure this website is easy and enjoyable to view.View the Site