A beautifully lit lobby at City Centre in Ithaca, New York

City Centre

The city of Ithaca is well known for its walkable downtown district, gorgeous gorges (had to say it), and a few little schools that you might've heard of before. And in the heart of it all is City Centre – a mixed-use, new construction project with bright, open apartments, and convenient walk-up retail spaces.


City Centre Stacked Logo

The Brand

The city of Ithaca rarely allows alterations to their skyline, and for good reason. When the opportunity for this new downtown mixed-use property was approved, all parties involved knew this was a big moment for a big project.

Our studio was challenged to develop a contemporary brand for this new building – one that reflected the luxurious open spaces of the private loft-style apartments, while also blending architectural finishes found throughout the property’s ground-level spaces. What our team delivered was a comprehensive identity system that hit the mark, striking a balance between classical marquee lettering and modern iconography with the “C” mark.


Our studio would like to thank Jerry Wojenski from Varsity Campus, Marc Newman, and Jeff Smetana from Newman Development Group for their partnership on this project.

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