A doctor showing a patient his results on a mobile device running VisualDx

VisualDx

"Quality care begins with an accurate diagnosis" according to our friends at VisualDx – a company focused on building award-winning diagnostic and clinical decision support systems. From the clinic to in-home use, VisualDx provides a variety of applications and resources to improve the accuracy and patient safety in every diagnosis.

Services


Redesigning for Accurate Digital Diagnostics

When rethinking their web presence, the team VisualDx wanted a flexible layout with a focus on showcasing the power of their products, communicating the organization’s values and mission, and creating more efficient content-management tools for their in-house marketing staff.

Our studio was brought into the mix early on to develop ideas and concepts for VisualDx’s refreshed web presence and worked side-by-side (over Zoom) to design a rich and impactful educational experience for the new era of medical decision-making.

VisualDx's responsive home page shown on a mobile mockup
VisualDx's responsive navigation shown on a mobile mockup
VisualDx's responsive and dynamic pricing page shown on a mobile mockup
VisualDx's responsive telehealth and remote diagnostics page shown on a mobile mockup
VisualDx's responsive COVID-19 and public health iconography page shown on a mobile mockup
VisualDx's responsive and dynamic DermExpert page shown on a mobile mockup
VisualDx's responsive and dynamic How VisualDx Works page shown on a mobile mockup

Flexible Functionality

The new website provides a streamlined approach to showcasing VisualDx’s capabilities as a diagnostics app – with interactive visuals demonstrating the app in use – while also providing an efficient content management system for VisualDx’s marketing team to completely own.

"The team at The Lab Creative has been fabulous to work with! From the initial design phase to maintenance, they’ve been absolute pros through each step. Any time I’ve reached out to them with an issue or request they have been incredibly responsive and helpful. I recommend anyone who wants a capable creative team to handle their website to work with The Lab Creative."

Kate Edgerton Business-to-Business Marketing Manager, VisualDx

Acknowledgments

Our studio would like to thank Kim Montinarello, Joe Spadoni, Kate Edgerton, Dimitri Kokkinos, Leslie Kumler, and Mark Laurie for their partnership on this project.

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