Great Flats

Born in early 2017, Great Flats Brewing is a family-owned, quality-focused, farm craft brewery, located in the heart of downtown Schenectady, New York.


Brewing a New Brand

“Our name pays homage to the freshwater aquifer underneath our great city, and that very aquifer provides our most crucial ingredient – clean and fresh groundwater” was what we heard from the founders of Great Flats Brewing. And what we set out to produce was a fresh visual identity utilizing natural elements, think lines, a flexible color palette, and some fun regional nods to the local community.

Great Flats Brewing's responsive home page displayed on a desktop device


We would like to thank Thomas Owens, Tory Owens, Harry Whalen, and Haley Priebe for their partnership on this project.

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