From Parks to Playgrounds: Cayuga County’s Search for a Brand
New Yorkers are rediscovering the great outdoors in the greater upstate region, spending more and more time learning about, and experiencing the beauty of this vibrant region. Recognizing this rejuvenated interest in exploring the green acres and blue waters of the Finger Lakes region, Cayuga County set out to find a pioneering partner for designing visual identities for each of its premier park properties. As outdoor enthusiasts, we were thrilled to lead this exciting rebrand.
Designing with Regional Representation
Our team drew inspiration from each park’s noteworthy sights, sounds, colors, and wildlife, to build custom-illustrated badges and brands that really captured each park’s unique identity. With this new flexible identity system, each park can use its own marks to identify park signage, public-facing communications, and spirited merchandise for excited park patrons.
Hitting it Out of the Park
While building the noteworthy brands for each of their park properties, our team worked with Cayuga County to rebrand the overall Parks and Trails Department, giving this department its first-ever brand toolkit to consolidate the refined look and feel of the department.