Proudly brewing what's next for New York and beyond, Meier's Creek Brewing Company stands apart as brewery distruptor, while creating an accessible and welcoming environment for those seeking an escape.
Capital Region AAF ADDY AwardsSilver - Online/Interactive - Consumer Websites
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Brewing What’s Next for Craft Beer
Sitting atop 22 acres of rolling green hills and surrounded by strands of hops, Meier’s Creek Brewing Company has positioned their craft brewing operation in the perfect space for Upstate enjoyment. With their focus on quality ingredients and adventurous new flavors, it’s no surprise this brewery has quickly grown to far more than just a local favorite, and has become a destination for those who seek great times, and great craft beers to enhance the moment.
Visit the Live Site
Ever-Flowing Tap (List)
Nobody really enjoys doing the same thing twice. Realizing a lot of the brewery’s tap and menu management is done through UnTappd, we built a process that feeds realtime listings from their beer menu straight to the website’s beer archive, and live tap menus at each location. If a beer kicks at the taproom, the team updates their UnTappd account, and the changes cascade through the brand’s website and menus. Having access to all of that beer data gave us the information for filtering the beer list by style, availability, and even the ability to filter by desired ABV.
Topped Off with Character
With a richly diverse beer catalog both by style and by visuals, our goal was to have every individual beer page reflective of the character and label colors. Taking this approach helped encapsulated the unique character and story behind each beer, while also captivating thirsty visitors, inviting them to delve deeper into the brewery’s diverse offerings.
"During the bid and discovery phase for the new Meier’s Creek website, we knew for many reasons that The Lab Creative was the way to go. Our intuition was right! It was an easy and seamless experience with their team and I look forward to more projects going forward."
Crystal Paolelli Director of Marketing, Meier's Creek Brewing CompanyAcknowledgments
Our studio would like to thank Crystal Paolelli, Cody Fedele, Janie Kempf, and the entire team at Meier’s Creek Brewing Company for their partnership on this project.