Pure ADK


Pure ADK is a community and lifestyle brand for storytellers and outdoor recreationists who are inspired by their exploration of the Adirondack Park. Retail offerings include shirts, hats, stickers, posters, and more.

Pure ADK old logo versus new logo

The Rebranding

Evan, the owner and founder of Pure ADK, came to us for help with his brand. The original Pure ADK brand was born out of more of a badge design than a logo. This was causing problems because reproducing it in one color was challenging. To address the issue the logo was being reproduced in many different forms, causing the brand to become disjointed and inconsistent.

For the rebrand we dialed things back to a more simplified look. The new logo is extremely versatile and easily represented in one color on t-shirt tags, embroidery, vinyl decals, and more.

Pure ADK Logo Pure ADK Color Logos Badge Design Pure ADK Shirt Tag Design Pure ADK embroidered trucker cap Pure ADK Logo on Sleeve Pure ADK Sticker Designs Pure ADK sticker on mug