Pure ADK


Pure Adirondacks (Pure ADK) is a community and lifestyle brand for storytellers and outdoor recreationists who are inspired by their exploration of the Adirondack Park. Retail offerings include soft goods like apparel, shirts and hats - all the way to stickers, limited edition prints and artwork, hiking supplies, and more.

Pure ADK old logo versus new logo

The Rebranding

Evan, the owner and founder of Pure ADK, came to us for help with his brand. The original Pure ADK brand was born out of more of a badge design than a logo. This was causing problems because reproducing it in one color was challenging. To address the issue the logo was being reproduced in many different forms, causing the brand to become disjointed and inconsistent.

For the rebrand we dialed things back to a more simplified look. The new logo is extremely versatile and easily represented in one color on t-shirt tags, embroidery, vinyl decals, and more.

Photography courtesy of Evan Williams, of Pure Adirondacks

Pure ADK Logo Pure ADK Color Logos Badge Design Pure ADK Shirt Tag Design Pure ADK embroidered trucker cap Pure ADK Logo on Sleeve Pure ADK Sticker Designs Pure Adirondacks Gray Long Sleeve Shirt and Gray Trucker Hat Pure ADK sticker on mug

What they said

β€œThe Lab Creative helped us with rebranding, and has worked with us on a few other specific Adirondack design projects. They deliver high-quality designs, are great communicators, and love what they do, which makes it a pleasure to work with them.”

Evan, Founder