Lasting & Engaging Brands

From long-established organizations to scrappy upstarts, our studio strives to build brands that capture imaginations and stand the test of time. We’re proud to work with a variety of brand partners spread throughout diverse industries, all with the goal of building their loyal following and doing their best for their people.

Brand & Identity

  • Visual identity design
  • Brand and logo design
  • Brand asset library development
  • Brand system design
  • Environmental design
  • Packaging
  • Guidelines

Brand Strategy

  • Creative campaign strategy
  • Creative direction
  • Positioning
  • Narrative and message development

Naming & Copywriting

  • Name development
  • Copy and tone development
  • Ideation

Content Design & Illustration

  • Art direction
  • Graphic design
  • Illustration
  • Signage and Wayfinding
  • Motion
  • Photography

Words From our Clients

“We absolutely love it! I honestly don’t know if it could be any better. I came to The Lab without a clear idea of what I really wanted, but luckily they knew. We were ecstatic to receive the finished product.”

Owner, The Toast

“The Lab Creative helped us with rebranding, and has worked with us on a few other specific Adirondack design projects. They deliver high-quality designs, are great communicators, and love what they do, which makes it a pleasure to work with them.”

Evan Williams,
Owner, Pure Adirondacks

Explore Brand Projects