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Branding

Lasting & Engaging Brands

From long-established organizations to scrappy upstarts, our studio strives to build brands that capture imaginations and stand the test of time. We’re proud to work with a variety of brand partners spread throughout diverse industries, all with the goal of building their loyal following and doing their best for their people.

Brand & Identity
Development

  • Visual identity design
  • Brand and logo design
  • Brand asset library development
  • Brand system design
  • Environmental design
  • Packaging
  • Guidelines

Brand Strategy

  • Creative campaign strategy
  • Creative direction
  • Positioning
  • Narrative and message development

Naming & Copywriting

  • Name development
  • Copy and tone development
  • Ideation

Content Design & Illustration

  • Art direction
  • Graphic design
  • Illustration
  • Signage and Wayfinding
  • Motion
  • Photography

Words From our Clients

“We absolutely love it! I honestly don’t know if it could be any better. I came to The Lab without a clear idea of what I really wanted, but luckily they knew. We were ecstatic to receive the finished product.”

Kylie,
Owner, The Toast

“The Lab Creative helped us with rebranding, and has worked with us on a few other specific Adirondack design projects. They deliver high-quality designs, are great communicators, and love what they do, which makes it a pleasure to work with them.”

Evan Williams,
Owner, Pure Adirondacks

Explore Brand Projects

The Toast

Bakery Branding & Website

East of Nowhere

Branding project

Emerald Cocktail Kitchen

Boutique cocktail kitchen brand, visual identity and website

XO Taco

Boutique dining brand and website