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Wood By Lief

Work

Wood by Lief – Branding and Minimal Website


Recently, we had the opportunity to work with local woodworker (and friend), Lief Brunet. Lief’s absurdly talented and extremely humble about his craft. His start with woodworking goes way back to his childhood, but his first foray into entrepreneurship started just a few years ago, while he was living and working in Brooklyn. Lief recently brought his business and woodshop back to Upstate, where he’s a little closer to the source of his products – all grown and harvested in Otisco, New York.

If you’re interested in checking out Lief’s work, check out this website we put up for him.

Logo Design


We started this project just like any of our gigs – Lief dropped by the studio so we could get his vision for his brand. After a quick chat, we started sketching out some ideas for different directions on paper.


Wood By Lief Logo Sketching Wood By Lief Alternate Logo Sketching Wood By Lief Badge and Logo Sketching
Some early explorations.


We passed some of the scans over to Lief, who decided on a few that he’d like to see explored a little further. Time to fire up Illustrator and get some shapes up on the screen!

Wood By Lief Logo Development
Artboard organization is not on point.


Wood By Lief Final Primary Logo
The finalized, primary logo. Lief was stoked!
Wood By Lief Finalized Logo and Color Palette
The alternate logo and Lief’s brand colors.


Minimal, Responsive Website


So, Lief definitely wanted a web presence, but wasn’t sure he needed to go with a full-scale eCommerce product at this point. Most of his work has come from referrals and word-of-mouth, so he just needed a way to showcase his current projects. We developed a simple, minimal site, that just provides a look at his immediate projects, and an avenue to contact Lief, himself.


Spinning Hatchet Icon
A safe little spinning hatchet for the website’s loading screen.

Wood By Lief Website Design
Wood By Lief Mobile Web Design
Wood By Lief Mobile Web Design


View more of our web design work.