Branding Questionnaire

Who are you, and what is your role?

Are there other stakeholders or decision makers to provide input on this project?

Please provide their full names and titles/roles if possible

Can you tell us about the goals for the brand development or rebrand?

Is this a rebrand because of reputational changes? Is this a new brand from a merger? Is this an original new business?

Is there a unique story behind the name of your brand?

Does this relate to the region? Is this nostalgic to anybody on-staff? Did it just sound cool when you thought of it?

Does the region your business is located in have any unique history or details you'd like to be added to the project?

Are there any landmarks in the region or noteworthy elements from the area that we should know about?

How will the brand identity be used?

Business cards, website, app, vinyl sign, as an Instagram profile...etc.

What timelines are you’re looking at for this project?

Describe your customer and/or ideal customer.

If possible, feel free to include age range or any other demographic information.

If you had to classify your target market, which of these options would be most accurate?

Select any that apply

Emotional

Energetic

Reserved or old-fashioned

Responsible

Careful planners

Risk takers

Excited by new things

Artists or creatives

Apathetic

What is the primary message do want to convey to your customers?

How do you want customers to talk about the brand? How do you want them to *feel* about the brand?

Do you have any other market research about your ideal client or your product/business that you can share with us?