Branding Questionnaire

Thanks for your interest in The Lab Creative!

This short form will help us get up to speed on your upcoming project. After you’ve completed the form we’ll get in touch with you about next steps.

About the Business
Can you tell us about the goals of East of Nowhere in terms of scaling the business and adding new products?
Is there a unique story behind your business or business name or logo?
What about your background or product or service sets you apart from your competitors? Why should your prospects buy from you or engage with you?

About the Project
How will the brand identity be used?
Business cards, website, app, vinyl sign, as an Instagram profile...etc.
What timelines are you’re looking at for this project?

About Your Customers
Describe your customer and/or ideal customer.
If possible, feel free to include age range or any other demographic information.
What is the primary message do want to convey to your customers?
Do you have any market research about your ideal client or your product/business that you can share with us?

About the Identity
If you have an existing brand/identity, why isn’t it working for you?
Is there anything specific that you'd like to avoid in the context of your newly refreshed brand identity?
Color to avoid? Iconography to avoid?
Please share 3 links of brand whose brand identity inspires you. What do you like best about them.
If you were to select a voice for your new brand, which of these would it be closest to?
- Young and humorous
- Playful
- Neutral
- Serious and strict

About the Business