lululemon athletica has been providing the finest quality technical apparel and outerwear for yoga, running, cycling, training and most other sweaty pursuits for men and women. We worked with the management team at lululemon in Syracuse, to provide on-location photography and videography for their Black Friday release.

lululemon Kathleen Frizzi and Dan Distefano

Brand Ambassador Photography

Although lululemon is a global brand, they’ve maintained a focused, local presence ever since their first pop-up shop in the Central New York area. lululemon has several local-level ambassadors that embody the brand’s values and mission. We were asked to help capture moments that showcase the unique traits and authenticity of their brand ambassadors doing what they do every day – living active, positive, and focused lives.

lululemon Saraswati Om and Sarah Stoetzel
lululemon Eric Hinman and Kathleen Frizzi
lululemon Eric Hinman and Kathleen Frizzi
lululemon Eric Hinman and Daniel Distefano

‘The Air Out There’

We coordinated multiple on-location shoots with the lululemon ambassadors. While the team at lululemon had a specific vision for ‘The Air Out There’, all scenes were to be unscripted and completely authentic. We captured scenes of each ambassador individually, and created a branded video for their Black Friday release.

lululemon Sarah Stoetzel and Kathleen Frizzi lululemon Kathleen Frizzi